We're known for our imaginative use of color, original prints, and effortless vibe. Each style and print is hand-designed by our CEO and Creative Director, Mollie Burch, who draws her inspiration from unexpected color palettes, vibrant cultures, and the wonders of nature — each season takes on a story of its own.

Our goal for every collection is to create joy for modern day women-enhancing their wardrobe and enabling them to celebrate who they are through unique yet timeless (and fun!) fashion. We've stayed true to this purpose for the past eight years, building our brand from a dream to an inspiring reality.

We take pride in designing collections that appeal to women of all generations and sizes. We ensure that grandmothers, mothers, and daughters can all find styles they love, creating an inclusive shopping experience.