Brand Marketing Manager
Brand Marketing Manager
CROSBY is looking for an experienced and passionate Brand Marketing Manager. Reporting directly to the CEO, you will be responsible for defining and executing CROSBY’s marketing strategy across multiple channels: social media, email, SMS, events, and influencer/brand relations. We are looking for someone who is well-versed in brand messaging and eager to elevate the CROSBY brand via content strategy and relationship management.
RESPONSIBILITIES:
- Lead marketing strategy in a creative, thoughtful manner that generates brand awareness, increases brand loyalty, and drives results
- Cultivate relationships with influencers and brands to attract/retain brand partnerships
- Own content ideation, planning, and reporting across all channels
- Oversee content calendar and coordinate deliverables amongst involved team members
- Manage (2) direct reports: Graphic Designer and Social Media Specialist
- Monitor market trends and competitive landscape to improve customer engagement
- Identify media opportunities and celebrity placement positioning
- Optimize marketing budget via paid ads, partnerships, events, etc.
- Understand KPIs across all platforms to identify actionable insights for brand growth
- Enhance customer experience through digital marketing and messaging
QUALIFICATIONS:
- 5+ years of experience in digital marketing and/or brand strategy
- Data-driven mindset — you know how to leverage insights to inform strategy
- Project manager — you’re able to juggle multiple tasks with minimal oversight
- An excellent verbal and written communicator — you’ll be writing a lot of copy!
- Passionate about the CROSBY brand and eager to tell our story
- Organized, proactive, and enthusiastic team player
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Comfortable with a fast-paced environment and able to respond to changes swiftly
PERKS & POLICIES:
- Based in Atlanta, GA
- Flexible vacation and remote work policy
- FREE clothes (!!) plus an employee discount
- Fun team atmosphere: work hard, play hard!
- Annual 401(K) contribution
- Annual review with opportunity for performance bonus
To apply, please send your resume to darby@crosbybymollieburch.com